Professional services require a tailored approach to establishing brand and attracting new clients.
Framework Leadership helps professional services firms and independent consultants define, communicate and strengthen their brand value and position to inform decisions of their target clients. The marketing of professional services requires the recognition of how service development, people and culture, and market presentation impact service delivery and perceptions of your brand for current and prospective clients. Subject matter experts and technical staff need to adopt a marketing, client-centered focus on how they deliver and represent the firm’s brand.
Marketing needs to be a strategic focus of any firm or independent consultant in order to build and sustain brand over time and be top-of-mind for when prospective clients need services that you offer. Framework supports businesses in developing internal capabilities and understanding where to focus marketing and business development efforts and investment.
- Marketing and brand assessment
- Brand development, differentiation and clarification
- Marketing strategy and plan development
- Services development
- Structuring marketing roles and departments
- Training and development for marketing and technical staff
- Copy writing